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Puig Signs Agreement with Benetton

The company will create, develop and distribute United Colors of Benetton fragrances.

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By: Jamie Matusow

Editor-in-Chief

Puig has signed a global license agreement with Benetton Group – to create, develop and distribute new United Colors of Benetton fragrances, starting Jan. 1, 2014.

The first women’s fragrance will be created for the masstige market. Parfum Holding formerly held the Benetton fragrance license.

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